At any one time, a third of babies and toddlers are suffering from nappy rash – and yet many parents don’t take steps to protect their baby’s delicate bottoms.
Newborn baby’s skin is up to 40% thinner than adults’* and a baby’s bottom in particular will have to cope with some tough conditions – especially at bedtime when the nappy is usually on for longest.
One of the main causes of nappy rash is when the skin comes into contact with wee and poo. Even the best disposable nappies leave some moisture on baby’s delicate new skin and this can compromise the skin’s ability to act as a barrier.
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